Recent Photography
Recent Posts
Green print design
According to Rolland their envrio- paper if you “Use a ton of Rolland Enviro Print rather than a virgin paper and save the equivalent of: 17trees, 16,399gallons of water, 5,512lb of greenhouse gas emissions and 1,678lb of solid waste” (Rollandinc.com, 2018); if big companies switched to enviro print the positive environmental impact would be huge. … Continue reading Green print design
How to achieve a sustainable graphic design?
According to the book Green Graphic Design sustainability can be achieved through three distinct designer roles; these being “designer as a manipulator, designer as a message maker and designer as an agent for change “(Dougherty, 2008). Within the three sections comes different ways in which graphic design can be sustainable. A designer within a manipulator … Continue reading How to achieve a sustainable graphic design?
Intial Ideas
Influential campaigns
Dove’s campaign for ‘real beauty’ Originated in the UK the 3 year creative strategy research proved a success in 2004 when the ad campaign was released; the campaign included billboards with pictures of women stating “Fat or fit?” or “Wrinkled or Wonderful”. One of the main reasons this campaign was so successful according to the … Continue reading Influential campaigns
Sarah Bailey 